The Story


Either you get it, OAR you don’t.


It’s 5am. And bitter cold. Even your blisters have blisters. But soon you’re cutting  a straight line through the glassy water. Your lungs are burning. Your muscles stretched. Your legs on fire. You push through the pain, the elements, the icy backsplash. Calmly chasing a perfect swing of synchronized motion. There are no timeouts, no halftimes and no do-overs. This isn’t just your passion. It’s your way of life.

"They say there is no success without sacrifice. And we believe them."

Strokeside Designs lets you celebrate your love for the sport with rowing jewellery made exclusively for athletes like you.


More Than Just Good-Looking

We know that teamwork can accomplish great things. That’s why we make it a point to pitch-in and give back to our community by collaborating with rowing clubs, individuals and organizations to develop custom pieces for fundraising campaigns. We also actively support causes that benefit aspiring athletes. We deeply value connecting with our community. We encourage diversity and respect, we celebrate dedication and integrity and we honor a humble spirit.



How It Began

 It was early 2013, and with college graduation looming on the horizon, we were all looking for ways to stay connected to the sport we had grown so passionate about. That’s when we got our  first idea for what would later become Strokeside Designs. When we moved to New York later that year and met two passionate designers with impressive backgrounds, we knew we were on to something. Together, we designed and created the first 20 styles of commemorative rowing jewellery and Strokeside Designs was born.

 In 2015, we launched our first venture in the US with Since then, we have partnered with Rowperfect ( and Oxford University ( to distribute our designs across the UK.  And we are proud to be the official jewellery and accessories provider for the USRowing national team.

In 2018, we launched another partnership with USRowing to bring even more creative designs to rowers in United States and support Olympic Athletes.  

To complete our collection, we recently launched several new designs inspired by our love for canoeing and kayaking. With the addition of these new pieces, there is now something for all water-loving athletes to enjoy. All of our designs combine tradition with modern style so you can mark milestones and be inspired to achieve even more.

And hello Australia! We’re excited to announce our expansion into the Australian market with the launch of


Our Designs

Whether you’re a  water sport athlete, or you know someone who is, our unique commemorative keepsake gifts are the perfect way to celebrate milestones both large and small.

 Our expert designers have experience working with top brands including Tiffany & Co. and Bloomingdale's to develop exquisite styles - and now they create unique looks for our one-of-a-kind rowing jewellery.

We are inspired by the amazing athletes who row, kayak and canoe.  Our collection includes  finely-crafted rowing jewellery like oar-shaped rowing bracelets, rowing pendants, rowing rings, rowing tie tacks and rowing cufflinks. You’ll also find an exceptional collection of kayak jewellery and kayak gifts as well as canoe jewellery and canoe gifts. In 2019 we have developed a clothing and accessories collection that contains rowing t-shirts, rowing hoodies, rowing caps, rowing belts, rowing wallets and rowing bags as well as rowing leggings!

And because nobody understands camaraderie quite like a crew, we offer complete customization so you can create personalized commemorative rowing jewellery that represents your amazing team.

 We love offering sport jewellery that celebrates our passion for all water sports. If we can make you smile with our designs, we’ve done our job.

We offer you a 30-day money back guarantee if you are not completely satisfied with your purchase.


explore the collections


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